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Advance Printing Co March 17, 2020


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Advance Printing Co
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Know Your Enemy


Turn Google Searches Into Customers



Ditch the Envelope



Delete, Delete, Delete
A Message From Advance Printing Co
The Way I See It

The Important Things

I came across this list of 10 truths about life the other day and thought they are worth repeating.

  1. Being busy does not equal being productive.
  2. Great success is often preceded by failure.
  3. Fear is the number one source of regret.
  4. Your self-worth must come from within.
  5. You're only as good as those you associate with.
  6. Life is short, and tomorrow is not guaranteed.
  7. You don't have to wait for an apology to forgive.
  8. You're living the life YOU have created.
  9. You can't reach your full potential until you learn to live your life in the present.
  10. Change is inevitable - embrace it.

Next time you have a big project, keep us in mind so you can let go of your worries and spend your time enjoying the more important things in life. After all, other printers may be nearby, but nobody comes close.



Idea of the Week
The Power of Simplicity in Marketing

Marketing Team

You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?

Balancing Perfection and Excellence

The 19th-century American essayist, Henry David Thoreau, had great advice for us living with the overload of the information age: "Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand..."

On the other hand, we can temper Thoreau's advice with a caveat by Albert Einstein: "Everything should be made as simple as possible, but not simpler." So how do you strike a balance between perfection and excellence? What are the enemies of simplicity?

The Enemies of Simplicity

Marty Neumeier addresses the enemies of simplicity in his book The Brand Flip. The enemies of simplicity, according to the author, can sabotage your marketing in 7 ways:

7 Ways to Sabatoge Marketing

So, remember that in our enthusiasm to succeed, we can create clutter. Start simple and build that foundation. To paraphrase our friend Thoreau, your castles in the air are where they should be. "Now put the foundations under them."



See more great ideas like this!
Click here to visit the Advance Printing Co Ideas Collection.

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Marketing Tip
Google My Business


Google My Business (GMB) is a great free resource for small businesses. Not only does it allow you to create a business profile on the world’s top search engine, but it can also increase your chances of appearing as a search result when a potential customer searches for a specific business, product, or service “near me.”

If you haven’t already, you will want to manage your business profile on Google by visiting: Google My Business

After creating your free GMB profile, remember it will only be as powerful as you allow it to be. Here are a few tips to optimize your account and get the best results:

  • Download the Google My Business app and use it like any other social media account. Having the app will make it easier to add pictures, post status updates, exchange direct messages with customers, and respond to reviews.

  • Add images and photos to make your listing more engaging, including a cover photo, your company logo, and multiple photos and videos that show potential customers what your business has to offer.

  • Add relevant keywords and search phrases to your business listing.

  • Sign up to get notified of new followers of your GMB page and send them welcome offers to encourage them to visit your location or website to take advantage of a special deal or discount.

  • Encourage and manage customer reviews. Enable prospects to learn more about your business from a customer perspective, and show customers you value their input and care about their experiences with your brand.

  • Use Google Posts to provide useful information, promote sales, engage with your customers, and create a call to action, such as Learn More, Call, or Buy Now.

  • Monitor your GMB listing insights, which include analytical data about how customers find your listings, where customers find you on Google, customer actions, direction requests, and more.

If you’re looking for creative ways to promote your business in print, our team would love to help! We can provide a variety of print samples, creative resources, and ideas for any project. We look forward to hearing from you!



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Uncommon Product
Folded Self-Mailers


If your business is looking for an inexpensive yet creative way to increase awareness and boost sales, folded self-mailers are a great choice. Not only is there no extra cost for an envelope, but they are easier to assemble (no need to match addressee on letter with envelope or reply card) and require less handling (no inserting costs). Stretch your marketing dollars and reach more prospects with a creative self-mailer!

Folded self-mailers can be used in an endless variety of ways, such as invitations, sales promotions, and new product announcements. They can include perforated tear-away coupons, business cards, directions, reply or RSVP cards, and more.

Here are a few important details to consider when creating your folded self-mailer:

  • Size: Minimum size is 3.5”x5” folded. Maximum size is 6” x 10.5” folded.

  • Weight: The maximum weight is 3 oz. regardless of the number of folds or paper weight.

  • Folds: Final fold must be on the bottom.

  • Seals: The folding configuration of your mailer will determine the location and quantity of seals required. If required, you must use a minimum of two seals, and the seal size is based on mailer weight.

If you’re considering a folded self-mailer for your next campaign, we’d be happy to provide creative ideas, as well as our expertise in postal regulations and rates. Stop by or give us a call today!



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Tech Tip
Mass Delete Social Posts


While you can easily delete posts individually on Twitter, Facebook, and Instagram, you’ll need an app or a browser extension to mass delete posts. Here are a few helpful tools to consider:

TWITTER
TweetDelete is a free app that can help you mass delete Tweets. Simply go to the TweetDelete website and sign in to your Twitter account. Once you’re signed in, click Delete Tweets. You can delete all tweets, tweets from a certain period of time, or use a text search tool to filter the posts you’d like removed.

FACEBOOK
Social Book Post Manager is a free Chrome plugin that can help you mass delete Facebook posts, as well as hide multiple posts from other users. Once you add the plugin to your browser, open your Facebook profile, and go to Activity Log. Open the Social Book Post Manager extension and narrow down your search of posts you’d like to delete. Check Prescan on Page to enable preview, and then delete the chosen posts.

INSTAGRAM
Cleaner For Instagram is a popular app for iOS and Android to mass delete Instagram posts, whitelist users, unfollow or block them, as well as remove likes from posts. Open the app on your smartphone, log into your Instagram account, and agree to the terms and conditions. Choose Media from the menu at the bottom of the app, select the posts you’d like to remove, tap on the lightning sign in the bottom right corner, and click delete.

Remember that once you delete your social posts, they can’t be recovered. If you’d rather be safe than sorry, be sure to download your data before deleting.



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