Advance Printing Co January 7, 2020

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Advance Printing Co
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Create the Best Cover-Up

Create a Box of Wonder

Leave ‘Em Hangin’

Smartening Dumb Devices Has Never Been Easier
A Message From Advance Printing Co
The Way I See It

Here is one of my favorite poems, “Don’t Quit” by John Greenleaf Whittier. Whether this is the first or fiftieth time you’ve read this, it’s a good reminder for all of us:

When things go wrong as they sometimes will,
When the road you're trudging seems all up hill,
When the funds are low and the debts are high
And you want to smile, but you have to sigh,
When care is pressing you down a bit,
Rest if you must, but don't you quit.
Life is strange with its twists and turns
As every one of us sometimes learns
And many a failure comes about
When he might have won had he stuck it out;

Don't give up though the pace seems slow—
You may succeed with another blow.
Success is failure turned inside out—
The silver tint of the clouds of doubt,
And you never can tell just how close you are,
It may be near when it seems so far;
So stick to the fight when you're hardest hit—
It's when things seem worst that you must not quit.

Here’s the way I see it: The road to success is dotted with many tempting parking places. Pull over to rest if you must, but don’t you quit.

Idea of the Week
Printing Considerations for Envelopes

An envelope can be so much more than simply a covering of some sort for your correspondence. The right envelope can instantly convey a wealth of ideas before its intended recipient even opens it up. The next time you're working on choosing the right envelope for your marketing, keep the following considerations in mind.

Two envelopes on wood background

Envelopes: The Making of...

Knowing what type of envelope will best fit your needs starts with an understanding of how they're made. Envelopes start as flat paper and go through the envelope conversion process to become an envelope. The flat paper is cut to the right shape, an adhesive is applied to the envelope flap, and the paper is folded and glued to take the final form of the envelope. Printing the envelope after the envelope conversion process is an economical way to purchase envelopes, but limits the design options for the envelopes. Printing the envelope before the conversion process allows for the greatest amount of creativity.

Girl holding envelope

Make Your Envelopes Stand Out

Printing envelopes before the conversion process offers a fantastic way to grab your customers' attention. Try adding some special effects to your envelopes like printing envelopes emblazoned with graphics on the outside, print on the inside of the envelope, or even simply print your envelopes in four-color. Little additions like these can make a huge impact.

Solutions for Differing Budgets

As with any order, it's important to weigh where the cost breaks are and what techniques are more cost effective than others. Large runs of 5,000 or more envelopes could lend themselves to customizing envelopes with engraving, printing and embossing. Even though this process is both more expensive and time-consuming, its costs could fall enough so that the project falls within your budget and you'd get the benefit of an impactful first impression. For smaller runs, the benefit versus cost of customization would need to weighed, since smaller runs of customized envelopes would not be as cost effective.

Yellow and pink illustration of envelope text placement

When Designing Envelopes, Keep Postal Regulations in Mind

Nothing would be worse than a beautiful envelope that the post office won't mail! You'll need to limit the use of both the return address information and any graphics to the envelope's upper left corner in order to meet the regulations of the post office. Also, the envelope's face needs to be left blank. This allows the post office to include any necessary information and provides a place to add the recipient's address. Be sure to double check the mailing regulations or ask before ordering your envelopes.

If printing envelopes after the conversion process, one thing to keep in mind is that when designing your envelopes a clear area of 3/8-inch at the top of a pre-made envelope should be built in to provide the space needed to pull the envelope through the press when it's being printed.

Knowing these considerations prior to making a decision can help you choose the envelope design that best meets your needs and your budget.

See more great ideas like this!
Click here to visit the Advance Printing Co Ideas Collection.

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Marketing Tip
Perfecting the Unboxing Experience

The unboxing experience has become a powerful e-commerce marketing tool that can differentiate your business from the competition and turn one-time customers into repeat business. Because the unboxing takes place in the post-sale phase, anything extra you can offer becomes a value add.

Here are a few value-add examples that can create a memorable unboxing experience:

  • Ship your items in a branded package. Whether you create custom boxes or use branded packaging tape or branded labels and stickers on the outside and inside of the box, a well-branded box can create excitement before the customer even opens the package.

  • Personalize each package with a handwritten thank you card or note.

  • To add a luxurious feel, consider using customized tissue paper to line the box or wrap your products, which adds visual appeal and branding to the inside of the box.

  • Include targeted inserts, such as product info cards, coupons that thank customers for their purchase, branded stickers, new product brochures, and more.

  • Consider including free samples or other surprise goodies, which is a great way to encourage additional purchases.

  • Ensure that your branding is consistent and helps to build your overall brand’s personality.

  • Consider including a product guarantee card and a return label to increase convenience, should the customer decide the product isn’t right for them.

  • Ask your customers for feedback and let them know you’d love to hear their opinions on your product – good or bad. Include a link to a customer survey and/or your social media handles.

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Uncommon Product
Save-the-Date Door Hangers

Save-the-date door hangers are a great way to spread the word to local residents about an upcoming community event or block party, new business announcement, upcoming sales, fundraisers, and much more.

Here are a few tips to ensure the biggest bang for your door hanger buck:

  • Consider including a label for recipients to add to their calendar as a conveniently added reminder.

  • Design your door hanger with a tear-away coupon or tear-away customer loyalty card as incentives to visit your business.

  • Increase the life of your door hanger by affixing a magnet to the back, including a calendar, or a tear-away business card with contact information on one side and event details on the other side.

  • Consider using save-the-date door hangers as a creative way to invite internal employees to a celebration. Create excitement in the office by hanging invites on each office door.

  • Consider a folded door hanger to increase your promotional space.

If you’d like help creating the perfect save the date door hanger, visit our website! And remember, other printers may be nearby, but no one comes close.

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Tech Tip
Make Dumb Devices Smart

Smart devices seem to be all the rage in home electronics. A smart device, as the name suggests, is an electronic gadget that is able to connect, share, and interact with its user and other smart devices.

If you’re looking for an easy way to get the benefits of smart home technology without purchasing new appliances, here a few helpful solutions to consider:

  • Smart light bulbs can provide smart control on any lamp. Just remember, smart bulbs require a constant flow of power to operate.

  • Smart light switches can help you take control of your entire room’s lighting, which is basically a WiFi on and off switch for your lights. These can be controlled through Amazon Alexa, Google Home, or with your phone.

  • Smart plugs allow you to control the power to any device plugged into them. For example, if you don’t have a programmable coffee pot, you can use a smart switch to schedule the time it turns on every morning. Smart plugs can also be used to turn on lights, radios, and other electronics to give the illusion that your home is occupied while on vacation or in the evenings. Smart plugs can automatically shut off the power to curling irons/straighteners, fans, heaters, dehumidifiers, and other electronics, or be used to limit the hours your kids watch TV or play video games.

If you’d like creative suggestions on how to save time and money on your next print project, we’re here to help. Stop by or give us a call today!

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