Advance Printing Co October 20, 2020


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Advance Printing Co
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Letter-Headed Design


Keep or Delete?



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A Message From Advance Printing Co
The Way I See It

If you’ve ever watched horse racing, you’ve probably noticed that the horses wear blinders on their bridles, so they don’t get distracted by what’s next to or behind them. The small shields around their eyes help keep them focused and calm without distractions, resulting in better overall performance.

In comparison, our daily distractions come in many forms. We may be distracted by our past failures. Or perhaps we are distracted by our environment or those around us. It is hard to eliminate the distractions from your life completely.

Here’s the way I see it: If you’re having a hard time staying focused, it may be time to put on your blinders, so you can better focus on your goals. And remember, we’d love to help if you need assistance with your print marketing goals!



Idea of the Week
Design That's Easy as A-B-C

When most people think of design elements, individual letters aren't the first things that come to mind. Sure, selecting an appropriate typeface to complement the overall look or feel of a design is essential, but letters themselves (and the words they create) tend to be more the domain of literary artists.

If you stop to think about it, though, letters truly are visual elements. By themselves, each represents a particular sound or group of sounds. Grouped together, they represent various thoughts and ideas. Even more to the point, though, each letter has its own unique set of shapes. The S, for instance, has its sweeping curves, and the A has its crisp lines and angled peak.

With that in mind, can an entire design focus around a single letter form? Can an individual letter represent an entire idea on its own? Could the letter V, for instance, become a visual metaphor for anxiety? Or the letter X somehow display order? Take a look at the designs pictured here, and see for yourself. As you'll see, each is based around a single letter form, which has been used to convey the desired emotion or idea.

So, the next time you find yourself facing a blank screen, with no idea how to proceed, remember these words... and, more importantly, the letters used to make them.

See more great ideas like this!
Click here to visit the Advance Printing Co Ideas Collection.

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Marketing Tip
Cleaning Up Old Website Products


Here are a few suggestions to maintain your search engine optimization (SEO) site ranking and keep your customers happy and engaged.

Many businesses face a dilemma when it comes to cleaning up old products on their website. On the one hand, the search demand for products might still exist. If you delete a product page, you will eliminate the organic rankings that that product page had generated for your site. This could result in your overall site being ranked lower. On the other hand, finding old product pages may frustrate users and create a negative user experience.

Instead of just deleting products off of your website, you may consider other options.

For example, you can remove the “Add to Cart” button and clearly post “Item Unavailable,” so visitors will understand they cannot purchase it. The page will not be removed from rankings, but your customers will immediately know that they cannot buy that item. You may also consider providing a “Related Products” link that shows similar available products.

If you’d like help promoting your product line in print, we offer many great products to boost sales, including product catalogs, flyers, direct mail, or individual sell sheets. Visit us online today!



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Uncommon Product
Bookmarks That Shine


Foil bookmarks are a useful yet elegant way to keep your name and message in front of your audience and become part of their favorite pastime.

Smooth, shiny metallic accents are a great way to add a luxurious touch and emphasize essential branding elements such as your name or company logo.

Foil bookmarks can be distributed as statement stuffers, trade show handouts, bag inserts with purchases, and much more. Foil bookmarks can also be a creative save-the-date reminder for upcoming events or promotions, feature inspirational quotes, or to provide useful information such as industry web links, tips and tricks, and more.

If your organization is looking for other creative ways to stand apart from your competition, we’d love to help! Give us a call or stop by anytime.

 



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Tech Tip
Price Comparison Shopping


If you’d like to save time and money when shopping online, here are some of the most popular price comparison websites and tools to help you find the best deal on your favorite products.

  • Google Shopping allows you to search thousands of online stores and see options in one place, including prices, taxes, and shipping fees.

  • CamelCamelCamel is a free Amazon price tracker that monitors millions of products and alerts you when prices drop, helping you decide the best time to buy.

  • ShopSavvy is a mobile app that lets you scan any product’s barcode to compare all the best prices online and locally.

  • Shopbrain is designed to work on the web (using a Chrome or Safari extension), or on smartphones (iPhone and Android apps). It provides automatic price comparisons from Amazon, Walmart, Best Buy, and more, so you always find the best price and save while you shop.

  • Honey is not only a money-saving tool popular for its coupon service, but it also has a sophisticated price tracking tool built into its extension and on the website.

If you’d like to compare pricing on our printing services, we encourage you to request a custom quote today. And remember, other printers may be nearby, but nobody comes close.



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