Advance Printing Co February 8, 2018

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Advance Printing Co
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Fix Distorted Photos

Choosing Alliances

To Score or Not to Score?

When Bigger is Better
A Message From Advance Printing Co
The Way I See It

The Answer is in Your Hands

I heard an interesting story about an old man. According to legend, he could answer any question asked of him correctly. Two young boys heard of his wisdom and thought they could fool him, so they caught a small bird and went to his home. One of the boys held his hands out covering the tiny bird and asked the old man if the bird was dead or alive.

Without hesitation, the old man replied, “Son, if I were to say that the bird is alive, you would close your hands and crush the bird to death. If I were to say the bird is dead, you would open your hands, and it would fly away. You see, you hold the answer in your own hands.”

Here’s the way I see it: Your hands are capable of whatever goal you are looking to achieve. However, the trick is learning to use them to your advantage. If you have an important print project coming up, we’d love to help so that you can focus on more important things.

Idea of the Week
Fix Distorted Photos with Photoshop's Lens Correction Filter

Lens Correction Filter

You've taken what you thought was the perfect photo, only to discover that the lens on your camera has distorted the image in some way. Objects appear to be bending or bowing. The perspective is skewed. Or maybe the corners are dark. Whatever the situation, the Photoshop Lens Correction filter may be able to help.

As its name implies, the Lens Correction filter makes minor alterations to your photos in order to fix problems caused by the limitations of your camera's lens. Issues such as blurriness, improper focus, or a thumb blocking half the picture are not covered. However, perspective issues caused by poor camera angle are.

The Lens Correction filter works with 8-bit and 16-bit RGB and grayscale images only. Raw images or those with metadata work best. To get started select Filter > Lens Correction. Photoshop will display a status bar and update its database of lens profiles.

Adobe provides built-in profiles for a wide assortment of cameras and lenses that make it easier to get very precise and accurate filtering results. Dropdowns are available for camera make, camera model, and lens information.

Choosing Camera Lens

If your particular camera or lens is missing, don't worry. An online search tool allows you to find additional cameras and lenses not included with the software. If you prefer to create your own profile, you can do that, too. Just enter your camera's specs into the online profile creator tool. Profiles obtained or created in this manner can then be added to the list for future reference.

The filter's auto-correction features include geometric distortion, chromatic aberration, and vignette (that darkening of the corners mentioned above). Unfortunately, "subtract 10 pounds" and "make 10 years younger" are not options (yet). Checkboxes make it easy to choose the settings appropriate for you. An Auto Scale Image option tells Photoshop what to do in case changes will affect the photo's canvas size. Choices include filling additional space with a white, black, or transparent background, or enlarging the image to fill the space.

Custom correction settings are also available, in case you want to fine-tune your results.

fix distortion dialog

Nobody's perfect - and neither is your camera lens. The Lens Correction filter helps to counteract some of these imperfections.

See more great ideas like this!
Click here to visit the Advance Printing Co Ideas Collection.

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Marketing Tip
Co-Branding Marketing Partnerships

Building smart relationships have always made good business sense, and now it’s more important than ever, and the opportunities are everywhere (if you look for and manage them correctly).

Using the power of co-branded marketing partnerships to gain exposure and utilize new distribution channels is not only smart, but it's also an essential marketing tool for businesses who want to remain competitive and stand apart from their competition.

A unique example of a co-branding partnership is Uber and Spotify. Music-streaming app Spotify partnered with ride-hailing app Uber to create “soundtrack for your ride.” Uber and Spotify offer very different products. However, they share a very similar goal: to gain more users.

Here are a few tips to consider for selecting an ideal partnership:

  • Put yourself in your customers’ shoes and choose a partner that will excite your audience and give you a competitive edge over your competition.

  • Create a partnership that is mutually beneficial for both parties, ensuring you both fill gaps and needs for the other’s business.

  • Establish common goals and detailed terms of who is doing what to benefit both organizations mutually. Define the tasks you will perform and have your partner do the same. From this, you can each be accountable to yourselves, to each other, and to the business.

  • Identify and utilize the strengths of each partner. Bringing out and using the strengths of the individuals within the partnership will add to the motivation, the energy, and the odds of long-term success.

If you’d like ideas on how to promote a co-branded marketing partnership, give us a call today. Our team of experts would love to help.

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Uncommon Product
Scoring vs. Creasing

Tiny details often separate a good print job from a great print job. One example of these details is scoring and creasing.

Many print jobs need to be folded after printing. While some printed papers will fold just fine, others will crack or split on the fold. Not only do paper structures vary with thickness, fiber count, and length of fibers, but the printing process also makes paper less flexible with the addition of inks, varnishes, and coatings. Scoring or creasing may be necessary to ensure your print pieces fold flawlessly.

What is the difference between scoring and creasing

Scoring reduces paper stiffness and weakens the sheet by creating one stress point for the paper to fold. Sometimes simple scoring will eliminate splitting and fiber cracking, but as paper sheets get heavier, creasing may be recommended to prevent cracking. Creasing creates two parallel folding points and is recognizable by the bead created on the inside of the fold.

Not sure which method is best for your print job No problem! Our printing professionals will help you choose the best options for every step of your project.

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Tech Tip
Browse Image Galleries with Ease

If you are looking for a way to improve your Chrome browser experience, here is a popular tool that can save you time and increase convenience.

Hover Zoom+ is a Chrome browser plug-in that enables you to move the mouse cursor over linked thumbnails to view images in their full size, without having to click or open anything.

This free extension works on many popular sites (potentially any site with direct links to image files), including Facebook, Amazon, Tumblr, Reddit, Flickr, Imgur, eBay, Google, and Twitter, as a few examples.

You can also disable or enable zooming only for specific sites, set your zoomed images as semi-transparent, and adjust the delay and fading effects. For example, because the upsizing happens automatically when you hover over an image, you can specify a time delay before the plug-in activates the pop-up enlargement, or you can activate the plug-in via a keyboard shortcut.

If you’d like helpful tips to save time on your next print project, give us a call today!

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